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Détails
Titre
Brand loyalty takes a battering in the recession.
Auteur
Type d’élément
Journal article
Description
GB 139 June 2010 ; [28] cm
ISSN
2044-7175
Autre cote
GB 139
Résumé
The recent economic downturn was even stronger than the very real attachment that consumers feel for their favourite personal care brand. Around half of US consumers said that they bought the personal care brand that they wanted most in the year to the end of March 2010, compared with well over 60% for the same period two years early.
Publié
London, England: Informa, U.K. 2010.
Langue
Anglais
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