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\def\WIPO{World Intellectual Property Organisation}
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Detalles
Título
Brand loyalty takes a battering in the recession.
Autor
Tipo de elemento
Journal article
Descripción
GB 139 June 2010 ; [28] cm
ISSN
2044-7175
Número de llamada alternativo
GB 139
Resúmen
The recent economic downturn was even stronger than the very real attachment that consumers feel for their favourite personal care brand. Around half of US consumers said that they bought the personal care brand that they wanted most in the year to the end of March 2010, compared with well over 60% for the same period two years early.
Publicado
London, England: Informa, U.K. 2010.
Lengua(s)
eng
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