Brand loyalty takes a battering in the recession.

Brand loyalty takes a battering in the recession.

Journal article

GB 139 June 2010 ; [28] cm

2044-7175

GB 139

The recent economic downturn was even stronger than the very real attachment that consumers feel for their favourite personal care brand. Around half of US consumers said that they bought the personal care brand that they wanted most in the year to the end of March 2010, compared with well over 60% for the same period two years early.

London, England: Informa, U.K. 2010.

eng