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Non-Traditional brands : New perspectives and old challenges.
2020
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Citation
Detalles
Título
Non-Traditional brands : New perspectives and old challenges.
Tipo de elemento
Journal article
Descripción
1 online resource (pages 336-364)
Resúmen
This article aims to analyze the development and treatment of non-traditional trademarks in different countries by using a comparative study method and a documentary technique. Thus, identifying the common motives and difficulties for their full use as a trademark. This is relevant to studying the different criteria that have been found and choosing the most appropriate and practical ones to reinforce their use in Ecuador.
Nota
This resource was extracted from the Directory of Open Access Journals (DOAJ)
Source of Description
Crossref
Serie
Revista Facultad De Jurisprudencia
En
REVISTA FACULTAD DE JURISPRUDENCIA
Recursos vinculados
Publicado
[Quito, Ecuador] : Pontificia Universidad Catolica del Ecuador (PUCE), 2020
Lengua(s)
eng
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