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Non-Traditional brands : New perspectives and old challenges.
2020
شكل
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Citation
تفاصيل
Title
Non-Traditional brands : New perspectives and old challenges.
نوع المادة
Journal article
الوصف
1 online resource (pages 336-364)
معرف الوثيقة الرقمية
ملخص
This article aims to analyze the development and treatment of non-traditional trademarks in different countries by using a comparative study method and a documentary technique. Thus, identifying the common motives and difficulties for their full use as a trademark. This is relevant to studying the different criteria that have been found and choosing the most appropriate and practical ones to reinforce their use in Ecuador.
ملاحظة
This resource was extracted from the Directory of Open Access Journals (DOAJ)
Source of Description
Crossref
السلسلة
Revista Facultad De Jurisprudencia
فى
REVISTA FACULTAD DE JURISPRUDENCIA
الموارد المرتبطة
Published
[Quito, Ecuador] : Pontificia Universidad Catolica del Ecuador (PUCE), 2020
اللغة(لغات)
eng
السجل يظهر فى