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\def\WIPO{World Intellectual Property Organisation}
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The new consumer conscious : Customers are demanding transparency as they take an increasing interest in the ethical practices of those they buy from. Grant Cochrane explores the positive implications for brands.
2020
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Details
Title
The new consumer conscious : Customers are demanding transparency as they take an increasing interest in the ethical practices of those they buy from. Grant Cochrane explores the positive implications for brands.
Item Type
Journal article
Description
1 online resource (pages 58-59)
ISSN
Online: 2044-7175
Source of Description
Crossref
Series
Intellectual Property Magazine ; March, 2020.
Linked Resources
Published
[London, England] : Informa Law, 2020
Language
English
Copyright Information
https://www.intellectualpropertymagazine.com/strategy/the-new-consumer-conscious-139876.htm
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