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\def\WIPO{World Intellectual Property Organisation}
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The new consumer conscious : Customers are demanding transparency as they take an increasing interest in the ethical practices of those they buy from. Grant Cochrane explores the positive implications for brands.
2020
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Détails
Titre
The new consumer conscious : Customers are demanding transparency as they take an increasing interest in the ethical practices of those they buy from. Grant Cochrane explores the positive implications for brands.
Type d’élément
Journal article
Description
1 online resource (pages 58-59)
ISSN
Online: 2044-7175
Source of Description
Crossref
Série
Intellectual Property Magazine ; March, 2020.
Ressources liées
Publié
[London, England] : Informa Law, 2020
Langue
Anglais
Informations relatives au droit d’auteur
https://www.intellectualpropertymagazine.com/strategy/the-new-consumer-conscious-139876.htm
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