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\def\WIPO{World Intellectual Property Organisation}
\)
The new consumer conscious : Customers are demanding transparency as they take an increasing interest in the ethical practices of those they buy from. Grant Cochrane explores the positive implications for brands.
2020
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Detalles
Título
The new consumer conscious : Customers are demanding transparency as they take an increasing interest in the ethical practices of those they buy from. Grant Cochrane explores the positive implications for brands.
Tipo de elemento
Journal article
Descripción
1 online resource (pages 58-59)
ISSN
Online: 2044-7175
Source of Description
Crossref
Serie
Intellectual Property Magazine ; March, 2020.
Recursos vinculados
Publicado
[London, England] : Informa Law, 2020
Lengua(s)
eng
Derechos de autor
https://www.intellectualpropertymagazine.com/strategy/the-new-consumer-conscious-139876.htm
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