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\def\WIPO{World Intellectual Property Organisation}
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Making a Mark : An Introduction to Trademarks for Small and Medium-Sized Enterprises.
2017
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Citation
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Détails
Title
Making a Mark : An Introduction to Trademarks for Small and Medium-Sized Enterprises.
Type d’élément
Book
Description
86 pages ; [28] cm.
ISBN
9789280521801
9280521802 pbk
9280521802 pbk
Résumé
Trademarks are an essential business tool. This practical guide for small and medium-sized enterprises explains how to use them strategically to help build and protect your brand.
Remarque du contenu formatté
1. Introduction
2. Trademarks
3. Types of Trademarks
4. Creating Trademarks
5. Protecting Trademarks
6. Trademarks Abroad
7. Using Trademarks
8. Commercializing Trademarks
9. Enforcing Trademarks
10. Annex – Useful Websites
2. Trademarks
3. Types of Trademarks
4. Creating Trademarks
5. Protecting Trademarks
6. Trademarks Abroad
7. Using Trademarks
8. Commercializing Trademarks
9. Enforcing Trademarks
10. Annex – Useful Websites
Série
Type de fichier
Print publication
Série
IP for Business
Traductions
Published
Geneva, Switzerland : World Intellectual Property Organization, 2017.
Langue
Anglais
Copyright Information
License: CC BY 3.0 IGO
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