Making a Mark :: An Introduction to Trademarks for Small and Medium-Sized Enterprises.

Name: Making a Mark : An Introduction to Trademarks for Small and Medium-Sized Enterprises.
ISBN: 9789280521801

World Intellectual Property Organization

doi:10.34667/tind.29006

$\def\WIPO{World Intellectual Property Organisation}$

Making a Mark : An Introduction to Trademarks for Small and Medium-Sized Enterprises.

World Intellectual Property Organization

2017

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Title

Making a Mark : An Introduction to Trademarks for Small and Medium-Sized Enterprises.

Item Type

Book

Description

86 pages ; [28] cm.

ISBN

9789280521801
9280521802 pbk

DOI

https://doi.org/10.34667/tind.29006

Summary

Trademarks are an essential business tool. This practical guide for small and medium-sized enterprises explains how to use them strategically to help build and protect your brand.

Formatted Contents Note

1. Introduction
2. Trademarks
3. Types of Trademarks
4. Creating Trademarks
5. Protecting Trademarks
6. Trademarks Abroad
7. Using Trademarks
8. Commercializing Trademarks
9. Enforcing Trademarks
10. Annex – Useful Websites

Series

IP for Business
SMEs

Type of File

Print publication

Series

IP for Business

Translations

See all language versions

Published

Geneva, Switzerland : World Intellectual Property Organization, 2017.

Language

English