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\def\WIPO{World Intellectual Property Organisation}
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Making a Mark : An Introduction to Trademarks for Small and Medium-Sized Enterprises.
2017
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Files
Details
Title
Making a Mark : An Introduction to Trademarks for Small and Medium-Sized Enterprises.
Item Type
Book
Description
86 pages ; [28] cm.
ISBN
9789280521801
9280521802 pbk
9280521802 pbk
Summary
Trademarks are an essential business tool. This practical guide for small and medium-sized enterprises explains how to use them strategically to help build and protect your brand.
Formatted Contents Note
1. Introduction
2. Trademarks
3. Types of Trademarks
4. Creating Trademarks
5. Protecting Trademarks
6. Trademarks Abroad
7. Using Trademarks
8. Commercializing Trademarks
9. Enforcing Trademarks
10. Annex – Useful Websites
2. Trademarks
3. Types of Trademarks
4. Creating Trademarks
5. Protecting Trademarks
6. Trademarks Abroad
7. Using Trademarks
8. Commercializing Trademarks
9. Enforcing Trademarks
10. Annex – Useful Websites
Series
Type of File
Print publication
Series
IP for Business
Translations
Published
Geneva, Switzerland : World Intellectual Property Organization, 2017.
Language
English
Copyright Information
License: CC BY 3.0 IGO
Record Appears in
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