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\def\WIPO{World Intellectual Property Organisation}
\)
In Good Company : Managing Intellectual Property Issues in Franchising.
2019
Files
Details
Title
In Good Company : Managing Intellectual Property Issues in Franchising.
Item Type
Book
Description
71 pages ; [28] cm.
ISBN
9789280522655
Summary
Franchising is one of the fastest and most popular means of business expansion. At the core of franchising is the licensing of intellectual property rights. Packed with examples and tips, this practical guide for business people outlines different types of franchise and takes you through the franchising process, identifying the key issues to consider at each stage.
Series
Type of File
Print publication
Series
IP for Business
Translations
Published
Geneva, Switzerland : World Intellectual Property Organization, 2019.
Language
English
Record Appears in
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