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\def\WIPO{World Intellectual Property Organisation}
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In Good Company : Managing Intellectual Property Issues in Franchising.
2019
Files
详细记录
题名
In Good Company : Managing Intellectual Property Issues in Franchising.
项目类型
Book
描述
71 pages ; [28] cm.
国际图书编号
9789280522655
数字对象唯一标识符
摘要
Franchising is one of the fastest and most popular means of business expansion. At the core of franchising is the licensing of intellectual property rights. Packed with examples and tips, this practical guide for business people outlines different types of franchise and takes you through the franchising process, identifying the key issues to consider at each stage.
文档类型
Print publication
丛编
IP for Business
出版信息
Geneva, Switzerland : World Intellectual Property Organization, 2019.
语言
eng