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\def\WIPO{World Intellectual Property Organisation}
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In Good Company : Managing Intellectual Property Issues in Franchising.
2019
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Citation
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Полное описание
Название
In Good Company : Managing Intellectual Property Issues in Franchising.
Тип объекта
Book
Описание
71 pages ; [28] cm.
ISBN
9789280522655
Резюме
Franchising is one of the fastest and most popular means of business expansion. At the core of franchising is the licensing of intellectual property rights. Packed with examples and tips, this practical guide for business people outlines different types of franchise and takes you through the franchising process, identifying the key issues to consider at each stage.
Серия
Формат файла
Print publication
Серии
IP for Business
Переводы
Опубликовано
Geneva, Switzerland : World Intellectual Property Organization, 2019.
Язык(и)
eng
Запись имеется в
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