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Strategies for High-Tech Firms : Marketing, Economic, and Legal Issues.
2013
G 111 KLE.S
Available at WIPO Library
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Details
Title
Strategies for High-Tech Firms : Marketing, Economic, and Legal Issues.
Description
xi, 236 pages ; 24 cm
ISBN
978075617972
Alternate Call Number
G 111 KLE.S
Formatted Contents Note
1. Sustaining competitive advantage in a high-tech environment; 2. Analytical tools for marketing high-tech; 3. Pricing strategies for high-tech products and services; 4. IP primer: a legal perspective; 5. Inter-firm technology transfers and collaboration; 6. Product and promotion strategies in high-tech firms; 7. Externalities and ethics: the social impact of technology and how high-tech firms' responses may intertwine with their marketing strategy; 8. Global dimensions of high-tech firm strategies: the case of the pharmaceutical industry.
Published
Armonk, N.Y : M.E. Sharpe, 2013.
Language
English
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