Strategies for High-Tech Firms : Marketing, Economic, and Legal Issues.

1. Sustaining competitive advantage in a high-tech environment; 2. Analytical tools for marketing high-tech; 3. Pricing strategies for high-tech products and services; 4. IP primer: a legal perspective; 5. Inter-firm technology transfers and collaboration; 6. Product and promotion strategies in high-tech firms; 7. Externalities and ethics: the social impact of technology and how high-tech firms' responses may intertwine with their marketing strategy; 8. Global dimensions of high-tech firm strategies: the case of the pharmaceutical industry.