\(
\def\WIPO{World Intellectual Property Organisation}
\)
Strategies for High-Tech Firms : Marketing, Economic, and Legal Issues.
2013
G 111 KLE.S
Disponible à WIPO Library
Formats
| Format | |
|---|---|
| BibTeX | |
| MARCXML | |
| TextMARC | |
| MARC | |
| DataCite | |
| DublinCore | |
| EndNote | |
| NLM | |
| RefWorks | |
| RIS |
Articles
Détails
Title
Strategies for High-Tech Firms : Marketing, Economic, and Legal Issues.
Description
xi, 236 pages ; 24 cm
ISBN
978075617972
Alternate Call Number
G 111 KLE.S
Remarque du contenu formatté
1. Sustaining competitive advantage in a high-tech environment; 2. Analytical tools for marketing high-tech; 3. Pricing strategies for high-tech products and services; 4. IP primer: a legal perspective; 5. Inter-firm technology transfers and collaboration; 6. Product and promotion strategies in high-tech firms; 7. Externalities and ethics: the social impact of technology and how high-tech firms' responses may intertwine with their marketing strategy; 8. Global dimensions of high-tech firm strategies: the case of the pharmaceutical industry.
Published
Armonk, N.Y : M.E. Sharpe, 2013.
Langue
Anglais
Le document apparaît dans