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\def\WIPO{World Intellectual Property Organisation}
World Intellectual Property Report : Brands - Reputation and Image in the Global Marketplace.
World Intellectual Property Organization; World Intellectual Property Organization.
2013
W H3 944(E) 2013
Available at WIPO Library
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Title
World Intellectual Property Report : Brands - Reputation and Image in the Global Marketplace.
Author
World Intellectual Property Organization
Description
139 pages ; 30 cm.
ISBN
9789280524116
9280524119
ISSN
2790-9883
2790-9891
Alternate Call Number
W H3 944(E) 2013
Summary
WIPO's World Intellectual Property Report 2013 explores the role that brands play in today's global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities.
Note
WIPO Publication 944(E) 2013.
Description based upon print version of record.
Formatted Contents Note
1. Branding the global economy; 2. The economics of trademarks.
Series
Series
World Intellectual Property Report
Published
Geneva : World Intellectual Property Organization, 2013
Language
English
Record Appears in
General collection
Added Corporate Author
World Intellectual Property Organization.

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