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\def\WIPO{World Intellectual Property Organisation}
\)
World Intellectual Property Report : Brands - Reputation and Image in the Global Marketplace.
2013
W H3 944(E) 2013
Available at WIPO Library
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Items
详细记录
Title
World Intellectual Property Report : Brands - Reputation and Image in the Global Marketplace.
描述
139 pages ; 30 cm.
国际图书编号
9789280524116
9280524119
9280524119
国际标准期刊编号
2790-9883
2790-9891
2790-9891
Alternate Call Number
W H3 944(E) 2013
摘要
WIPO's World Intellectual Property Report 2013 explores the role that brands play in today's global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities.
附注
WIPO Publication 944(E) 2013.
Description based upon print version of record.
Description based upon print version of record.
格式化内容附注
1. Branding the global economy; 2. The economics of trademarks.
丛编
World Intellectual Property Report
Published
Geneva : World Intellectual Property Organization, 2013
语言
eng
记录出处
Added Corporate Author