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\def\WIPO{World Intellectual Property Organisation}
\)
World Intellectual Property Report : Brands - Reputation and Image in the Global Marketplace.
2013
W H3 944(E) 2013
Available at WIPO Library
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Items
Detalles
Title
World Intellectual Property Report : Brands - Reputation and Image in the Global Marketplace.
Descripción
139 pages ; 30 cm.
ISBN
9789280524116
9280524119
9280524119
ISSN
2790-9883
2790-9891
2790-9891
Alternate Call Number
W H3 944(E) 2013
Resúmen
WIPO's World Intellectual Property Report 2013 explores the role that brands play in today's global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities.
Nota
WIPO Publication 944(E) 2013.
Description based upon print version of record.
Description based upon print version of record.
Nota de contenido con formato
1. Branding the global economy; 2. The economics of trademarks.
Serie
World Intellectual Property Report
Published
Geneva : World Intellectual Property Organization, 2013
Lengua(s)
eng
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