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Searching for the right balance : Google / Noam Shemtov, keywords advertising and trade mark use.
2008
10 GB
Available at WIPO Library
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Items
详细记录
题名
Searching for the right balance : Google / Noam Shemtov, keywords advertising and trade mark use.
项目类型
Journal article
描述
1 volume ([4] pages) ; [28] cm.
替代索书号
10 GB
附注
This article examines the harmonized European jurisprudence of trade mark use and concludes that using another's trade mark for triggering one's advert on an internet search engine should not, per se, constitute trade mark infringement. Notwithstanding the aforementioned, this article discusses whether Google's policy of splitting the European market in this context may nevertheless be justified in the light of some European national jurisdictions' regime of unfair competition.
丛编
European Intellectual Property Review (EIPR) ; 2008, Vol. 30, No. 11, pages 470-474.
出版信息
London, England : Sweet & Maxwell, 2008.
语言
eng
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