Searching for the right balance : Google / Noam Shemtov, keywords advertising and trade mark use.

Searching for the right balance : Google / Noam Shemtov, keywords advertising and trade mark use.

Journal article

1 volume ([4] pages) ; [28] cm.

10 GB

This article examines the harmonized European jurisprudence of trade mark use and concludes that using another's trade mark for triggering one's advert on an internet search engine should not, per se, constitute trade mark infringement. Notwithstanding the aforementioned, this article discusses whether Google's policy of splitting the European market in this context may nevertheless be justified in the light of some European national jurisdictions' regime of unfair competition.

European Intellectual Property Review (EIPR) ; 2008, Vol. 30, No. 11, pages 470-474.

London, England : Sweet & Maxwell, 2008.

eng