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\def\WIPO{World Intellectual Property Organisation}
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Searching for the right balance : Google / Noam Shemtov, keywords advertising and trade mark use.
2008
10 GB
Available at WIPO Library
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Items
Detalles
Título
Searching for the right balance : Google / Noam Shemtov, keywords advertising and trade mark use.
Autor
Tipo de elemento
Journal article
Descripción
1 volume ([4] pages) ; [28] cm.
Número de llamada alternativo
10 GB
Nota
This article examines the harmonized European jurisprudence of trade mark use and concludes that using another's trade mark for triggering one's advert on an internet search engine should not, per se, constitute trade mark infringement. Notwithstanding the aforementioned, this article discusses whether Google's policy of splitting the European market in this context may nevertheless be justified in the light of some European national jurisdictions' regime of unfair competition.
Serie
European Intellectual Property Review (EIPR) ; 2008, Vol. 30, No. 11, pages 470-474.
Publicado
London, England : Sweet & Maxwell, 2008.
Lengua(s)
eng
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