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Lovemarks : the future beyond brands / Kevin Roberts.
2004
K 332 ROB.L
Disponible à WIPO Library
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Articles
Détails
Title
Lovemarks : the future beyond brands / Kevin Roberts.
Description
221 pages ; [28] cm
ISBN
1576872041
9781576872048 Hardcover
157687270X
9781576872703
9781576872048 Hardcover
157687270X
9781576872703
Alternate Call Number
K 332 ROB.L
Résumé
"Roberts offers a critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward. Numbed by the assault of commodification and customer indifference, brands have simply run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers."--Jacket.
Bibliographie, remarque
Includes bibliographical references (page 219) and index.
Remarque du contenu formatté
Foreword / A. G. Lafley
Ch. 1. Start me up
Ch. 2. Time changes everything
Ch. 3. Emotional rescue
Ch. 4. All you need is love
Ch. 5. Gimme some respect
Ch. 6. Love is in the air
Ch. 7. Beautiful obsession
Ch. 8. All I have to do is dream
Ch. 9. The human touch
Ch. 10. Close to you
Ch. 11. Across the border
Ch. 12. I can see clearly now
Ch. 13. I'll follow the sun
Ch. 14. Rolling thunder
Ch. 15. What the world needs now.
Ch. 1. Start me up
Ch. 2. Time changes everything
Ch. 3. Emotional rescue
Ch. 4. All you need is love
Ch. 5. Gimme some respect
Ch. 6. Love is in the air
Ch. 7. Beautiful obsession
Ch. 8. All I have to do is dream
Ch. 9. The human touch
Ch. 10. Close to you
Ch. 11. Across the border
Ch. 12. I can see clearly now
Ch. 13. I'll follow the sun
Ch. 14. Rolling thunder
Ch. 15. What the world needs now.
Série
Published
New York : Powerhouse Books, 2004.
Langue
Anglais
Le document apparaît dans
Review
"Roberts offers a critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward. Numbed by the assault of commodification and customer indifference, brands have simply run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers."--Jacket.