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Lovemarks : the future beyond brands / Kevin Roberts.
2004
K 332 ROB.L
Available at WIPO Library
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Items
Detalles
Título
Lovemarks : the future beyond brands / Kevin Roberts.
Descripción
221 pages ; [28] cm
ISBN
1576872041
9781576872048 Hardcover
157687270X
9781576872703
9781576872048 Hardcover
157687270X
9781576872703
Número de llamada alternativo
K 332 ROB.L
Resúmen
"Roberts offers a critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward. Numbed by the assault of commodification and customer indifference, brands have simply run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers."--Jacket.
Nota de bibliografía, etc.
Includes bibliographical references (page 219) and index.
Nota de contenido con formato
Foreword / A. G. Lafley
Ch. 1. Start me up
Ch. 2. Time changes everything
Ch. 3. Emotional rescue
Ch. 4. All you need is love
Ch. 5. Gimme some respect
Ch. 6. Love is in the air
Ch. 7. Beautiful obsession
Ch. 8. All I have to do is dream
Ch. 9. The human touch
Ch. 10. Close to you
Ch. 11. Across the border
Ch. 12. I can see clearly now
Ch. 13. I'll follow the sun
Ch. 14. Rolling thunder
Ch. 15. What the world needs now.
Ch. 1. Start me up
Ch. 2. Time changes everything
Ch. 3. Emotional rescue
Ch. 4. All you need is love
Ch. 5. Gimme some respect
Ch. 6. Love is in the air
Ch. 7. Beautiful obsession
Ch. 8. All I have to do is dream
Ch. 9. The human touch
Ch. 10. Close to you
Ch. 11. Across the border
Ch. 12. I can see clearly now
Ch. 13. I'll follow the sun
Ch. 14. Rolling thunder
Ch. 15. What the world needs now.
Serie
Publicado
New York : Powerhouse Books, 2004.
Lengua(s)
eng
El registro aparece en
Review
"Roberts offers a critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward. Numbed by the assault of commodification and customer indifference, brands have simply run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers."--Jacket.