"Roberts offers a critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward. Numbed by the assault of commodification and customer indifference, brands have simply run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers."--Jacket.
Bibliography, etc. Note
Includes bibliographical references (page 219) and index.
Formatted Contents Note
Foreword / A. G. Lafley Ch. 1. Start me up Ch. 2. Time changes everything Ch. 3. Emotional rescue Ch. 4. All you need is love Ch. 5. Gimme some respect Ch. 6. Love is in the air Ch. 7. Beautiful obsession Ch. 8. All I have to do is dream Ch. 9. The human touch Ch. 10. Close to you Ch. 11. Across the border Ch. 12. I can see clearly now Ch. 13. I'll follow the sun Ch. 14. Rolling thunder Ch. 15. What the world needs now.
"Roberts offers a critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward. Numbed by the assault of commodification and customer indifference, brands have simply run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers."--Jacket.