subjectheading:[Branding (Marketing)] - Search Results - WIPO Knowledge Repository

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1.	Brand rewired : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe. Chasser, Anne H., author. ; Wolfe, Jennifer C. ; Chasser, Anne H. Hoboken, N.J. : Wiley, c2010. English \| 658.827\|K 332 CHA.B \| K 332 CHA.B \| Detailed record - Similar records
2.	A new brand world : 8 principles for achieving brand leadership in the 21st century / Scott Bedbury with Stephen Fenichell. Bedbury, Scott, author. ; Bedbury, Scott. ; Fenichell, Stephen, with. Princeton, N.J. : Recording for the Blind & Dyslexic, [2002] English \| 658.827\|K 332 BED.N \| Multiple e-resources available\| Available Online \| K 332 BED.N \| Detailed record - Similar records
3.	Brand strategy / John Murphy. Murphy, John, author. ; Institute Of Directors. Cambridge : Director Books, 1990. First edition. Swiss german \| 658.827\|K 332 MUR.BRA \| K 332 MUR.BRA \| Detailed record - Similar records
4.	Brand valuation / edited by John Murphy. Murphy, John, author. ; Murphy, John, editor. [Place of publication not identified] : Business Books, 1991. Second edition. English \| 658.827\|K 332 MUR.BR \| K 332 MUR.BR \| Detailed record - Similar records
5.	Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker. Aaker, David A., author. ; Aaker, David A. London : Simon & Schuster, 2004. English \| 658.827\|K 332 AAK.BR \| K 332 AAK.BR \| Detailed record - Similar records

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