\(
\def\WIPO{World Intellectual Property Organisation}
\)
Brand valuation / edited by John Murphy.
1991
K 332 MUR.BR
Available at WIPO Library
Formats
| Format | |
|---|---|
| BibTeX | |
| MARCXML | |
| TextMARC | |
| MARC | |
| DataCite | |
| DublinCore | |
| EndNote | |
| NLM | |
| RefWorks | |
| RIS |
Items
Details
Title
Brand valuation / edited by John Murphy.
Edition
Second edition.
Description
xii, 212 pages ; [28] cm
ISBN
0712650202
9780712650205 20
9780712650205 20
Alternate Call Number
K 332 MUR.BR
Note
Gift; Recd 07/97; Contents : 1. The nature of brands; 2. The benefits of valuing brands; 3. Alternative methods of brand valuation; 4. Valuation of trade marks and brand names; 5. Accounting for brands : the practitioner's perspective; 6. Accounting for brands : an industry perspective; 7. Brand valuation and its role in mergers and acquisitions; 8. Is brand valuation of any use to the investor? 9. Valuation and licensing; 10. Valuing publishing titles; 11. Evaluating brands : US experience and practice; 12. Brands as legal property; 13. Brand accounting; 14. Managing the brand manager; 15. The corporate brand; 16. Developing brand strategy; 17. The importance of intangible assets in economic activity : the Japanese information capital paradox; 18. The future of branding;.
Series
Published
[Place of publication not identified] : Business Books, 1991.
Language
English
Record Appears in