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Dilution, an idea whose time has gone : brand equity as protectible property, the new/old paradigm / Jerre B. Swann.
1994
64 US
Available at WIPO Library
Items
Details
Title
Dilution, an idea whose time has gone : brand equity as protectible property, the new/old paradigm / Jerre B. Swann.
Item Type
Journal article
Description
1 volume ([32] pages) ; [28] cm.
Alternate Call Number
64 US
Series
Series
Trademark Reporter ; 1994 Vol 84 No 3 pages 267-299.
Published
New York, New York : International Trademark Association, 1994.
Language
English
Record Appears in
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