@article{6574,
      author = {Swann, Jerre B., and Davis, Theodore H. Jr.},
      url = {http://tind.wipo.int/record/6574},
      title = {Dilution, an idea whose time has gone : brand equity as  protectible property, the new/old paradigm /},
      recid = {6574},
      pages = {1 volume ([32] pages) ;},
}