Cheers Thatchers!-lemon-aid for brand owners as Court of Appeal decision suggests greater protection for brand owners from "lookalike" packaging

Cheers Thatchers!-lemon-aid for brand owners as Court of Appeal decision suggests greater protection for brand owners from "lookalike" packaging

Journal article

1 online resource

Overturning the decision of the Intellectual Property Enterprise Court, the Court of Appeal in Thatchers Cider Company Limited v Aldi Stores Limited has provided hope for brand owners who have for decades been embroiled in cat and mouse games with so called lookalike or "copycat" products. The court decided that Aldi had deliberately designed its product to evoke a link with Thatchers, aiming to give shoppers the impression that Taurus was a similar but cheaper alternative. Aldi’s use of Thatchers Lemon Cider as a "benchmark" when developing its Taurus Lemon Cider had crossed the line in "riding on the coat tails" of Thatchers’ trade mark. This article reviews the court’s ruling and considers its practical implications for brand owners.

Crossref

European Intellectual Property Review, 0142-0461 ; E.I.P.R. 2025, 47(5), 292-297

[New York, NY] : Thomson Reuters, 2025.

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https://1.next.westlaw.com/Copyright

External Online Journals > European Intellectual Property Review