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\def\WIPO{World Intellectual Property Organisation}
\)
Cheers Thatchers!-lemon-aid for brand owners as Court of Appeal decision suggests greater protection for brand owners from "lookalike" packaging
2025
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Details
Title
Cheers Thatchers!-lemon-aid for brand owners as Court of Appeal decision suggests greater protection for brand owners from "lookalike" packaging
Item Type
Journal article
Description
1 online resource
Summary
Overturning the decision of the Intellectual Property Enterprise Court, the Court of Appeal in Thatchers Cider Company Limited v Aldi Stores Limited has provided hope for brand owners who have for decades been embroiled in cat and mouse games with so called lookalike or "copycat" products. The court decided that Aldi had deliberately designed its product to evoke a link with Thatchers, aiming to give shoppers the impression that Taurus was a similar but cheaper alternative. Aldi’s use of Thatchers Lemon Cider as a "benchmark" when developing its Taurus Lemon Cider had crossed the line in "riding on the coat tails" of Thatchers’ trade mark. This article reviews the court’s ruling and considers its practical implications for brand owners.
Source of Description
Crossref
Series
European Intellectual Property Review, 0142-0461 ; E.I.P.R. 2025, 47(5), 292-297
Linked Resources
Published
[New York, NY] : Thomson Reuters, 2025.
Language
English
Copyright Information
https://1.next.westlaw.com/Copyright
Record Appears in