\(
\def\WIPO{World Intellectual Property Organisation}
\)
Notice détaillée
Nom commun
DIRECT MARKETING
Employé pour
MARKETING DIRECT
VENTE DIRECTE
VENTE DIRECTE
Termes génériques
Termes associés
Note
Interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location. Includes direct mail advertising, mail order businesses, telemarketing, home shopping services, etc.
Toutes les ressources
Le document apparaît dans
Formats
| Format | |
|---|---|
| BibTeX | |
| MARCXML | |
| TextMARC | |
| MARC | |
| DataCite | |
| DublinCore | |
| EndNote | |
| NLM | |
| RefWorks | |
| RIS |