\(
\def\WIPO{World Intellectual Property Organisation}
\)
Details
Topical Term
DIRECT MARKETING
Use for
MARKETING DIRECT
VENTE DIRECTE
VENTE DIRECTE
Broader Term
See Also
Note
Interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location. Includes direct mail advertising, mail order businesses, telemarketing, home shopping services, etc.
Link to search
Record appears in
Formats
| Format | |
|---|---|
| BibTeX | |
| MARCXML | |
| TextMARC | |
| MARC | |
| DataCite | |
| DublinCore | |
| EndNote | |
| NLM | |
| RefWorks | |
| RIS |