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\def\WIPO{World Intellectual Property Organisation}
\)
Topical Term
DIRECT MARKETING
Use for
MARKETING DIRECT
VENTE DIRECTE
VENTE DIRECTE
Broader Term
See Also
Note
Interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location. Includes direct mail advertising, mail order businesses, telemarketing, home shopping services, etc.
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