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Acquisition and expansion drives Canadian brand value.
2010
GB 139
Details
Title
Acquisition and expansion drives Canadian brand value.
Item Type
Journal article
Description
GB 139 June 2010 ; [28] cm
ISSN
2044-7175
Alternate Call Number
GB 139
Summary
Information specialist Thomson Reuters is Canada's highest value brand, according to brand valuation consultancy Interbrand. The company, which didn't even feature in the top 25 the last time the survey was published, now boasts a brand name worth over CAD9 billion. TD Bank, the number two brand, was some CAD3 billion behind.
Published
London, England: Informa, U.K. 2010.
Language
English
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