\(
\def\WIPO{World Intellectual Property Organisation}
\)
Why firms do (not) use design rights to protect innovation : A literature review.
2023
Details
Title
Why firms do (not) use design rights to protect innovation : A literature review.
Author
Item Type
Journal article
Description
1 volume.
Summary
Innovation is of vast importance for the competitiveness of firms, and intellectual property (IP) rights help innovators to temporarily gain monopoly power from successful innovation activities. Design registration is a form of IP which has been used by firms to add value to a product and to expand the revenue curve over the lifetime of the product together with other forms of IP. It creates a competitive advantage in differentiating a firm from its competitors, enabling entry into new markets and strengthen product marketing. The generation of new designs is a creative activity, for which a significant investment of resources like time, skills and labour are necessary.
Source of Description
Crossref
Series
World Patent Information ; 73, June, 2023.
In
World Patent Information
Linked Resources
Published
Oxford [England] : Elsevier Ltd., 2023
Language
English
Copyright Information
https://www.sciencedirect.com/science/article/abs/pii/S0172219023000108
Record Appears in