“Alexa, Can You Buy Whole Foods?” An Analysis of the Intersection of Antitrust Enforcement and Big Data in the Amazon-Whole Foods Merger

“Alexa, Can You Buy Whole Foods?” An Analysis of the Intersection of Antitrust Enforcement and Big Data in the Amazon-Whole Foods Merger

Journal article

34 pages

0736-7694

This Note is organized into five sections. Part I pays special attention to the historical development of the current analytical approach the FTC takes to vertical mergers and associated anticompetitive practices. Part II examines how Big Data should be defined within the context of antitrust enforcement. Part III then looks at previous examples of Amazon’s anticompetitive practices, and Part IV asks whether the Whole Foods acquisition gives Amazon a new opportunity to consolidate the grocery market through predatory pricing, price discrimination, and tying arrangements. Part V evaluates the political realities of meaningful antitrust reform.

Published in : Cardozo Arts & Entertainment Law, vol. 37, no. 2 (2019)

[New York City, New York] : Yeshiva University Benjamin N. Cardozo School of Law, 2019.

eng