This Note is organized into five sections. Part I pays special attention to the historical development of the current analytical approach the FTC takes to vertical mergers and associated anticompetitive practices. Part II examines how Big Data should be defined within the context of antitrust enforcement. Part III then looks at previous examples of Amazon’s anticompetitive practices, and Part IV asks whether the Whole Foods acquisition gives Amazon a new opportunity to consolidate the grocery market through predatory pricing, price discrimination, and tying arrangements. Part V evaluates the political realities of meaningful antitrust reform.
Supplement Note
Published in : Cardozo Arts & Entertainment Law, vol. 37, no. 2 (2019)