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Commercialization of Innovative Technologies : Bringing Good Ideas to the Marketplace / C. Joseph Touhill, Gregory J. Touhill, Thomas A. O'Riordan, authors.
2008
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Detalles
Título
Commercialization of Innovative Technologies : Bringing Good Ideas to the Marketplace / C. Joseph Touhill, Gregory J. Touhill, Thomas A. O'Riordan, authors.
Edición
1st edition
Tipo de elemento
Book
Descripción
1 online resource (272 pages) : illustrations
ISBN
9780470925355 e-book
Resúmen
This book helps you find innovative new technology ideas and guides you through the complete lifecycle of product innovation, including screening, funding, development, and commercialization. It gives you an edge by enabling you to start off with a solid foundation and strategy. Commercialization of Innovative Technologies focuses on three core areas that set the stage for successful commercialization: Developing and managing a strong, flexible "innovation team" of inventors, investors, technologists, and entrepreneurs; building a portfolio that spreads risk; leveraging input from technologists throughout the commercialization process.
Publicado
New York, New York, USA : American Institute of Chemical Engineers, 2008.
Copyright
©2008
Lengua(s)
eng
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