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\def\WIPO{World Intellectual Property Organisation}
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Defining and Measuring the "Market for Brands" : Are Emerging Economies Catching Up?
2014
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Citation
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Détails
Titre
Defining and Measuring the "Market for Brands" : Are Emerging Economies Catching Up?
Variante du titre
Economic Research Working Paper No. 21
Auteur
Type d’élément
Working paper
Description
36 pages ; [28] cm.
ISSN
2957-8256
Résumé
Markets for brands, as defined in this paper, play an important but underappreciated economic role in today's global economy. The ability to use Market for Brands allows companies to diversify their business; access competences; and generate new revenues without substantial investments. This paper defines and provides a taxonomy for different brand markets then analyzes the economic rationale of such markets. It also assesses the relative importance of the different brand-related transaction types in developed and emerging economies alike.
Série
Type de fichier
Digital publication.
Série
Economics Working Papers.
Traductions
Publié
Geneva, Switzerland : [World Intellectual Property Organization], 2014.
Langue
Anglais
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