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Defining and Measuring the "Market for Brands" : Are Emerging Economies Catching Up?
2014
Files
Details
Title
Defining and Measuring the "Market for Brands" : Are Emerging Economies Catching Up?
Variant Title
Economic Research Working Paper No. 21
Author
Wunsch-Vincent, Sacha.
Item Type
Working paper
Description
36 pages ; [28] cm.
ISSN
2957-8256
Summary
Markets for brands, as defined in this paper, play an important but underappreciated economic role in today's global economy. The ability to use Market for Brands allows companies to diversify their business; access competences; and generate new revenues without substantial investments. This paper defines and provides a taxonomy for different brand markets then analyzes the economic rationale of such markets. It also assesses the relative importance of the different brand-related transaction types in developed and emerging economies alike.
Series
Type of File
Digital publication.
Series
Economics Working Papers.
Translations
Published
[Geneva, Switzerland] : [World Intellectual Property Organization], 2014.
Language
English
Record Appears in
WIPO Publications > English
Economic Research Working Papers
Economic Research Working Papers