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\def\WIPO{World Intellectual Property Organisation}
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Details
Title
Safeguarding Intangible Assets.
Author
Item Type
Book
Description
1 online resource (190 pages)
ISBN
9780128006023 electronic book
Summary
Safeguarding Intangible Assets provides strategies for preserving and enhancing a company's intangible assets to increase its profitability, competitiveness, and sustainability. Intangible assets such as patents, trademarks, copyrights, methodologies, and brand typically account for 80 percent of an organization's value and revenue. There are many forces making it more and more difficult to protect these assets, and securing them is a complex issue often overlooked by security and risk managers. Many security managers do not have adequate policies or procedures in place to protect these assets from compromise, infringement, and theft. Safeguarding Intangible Assets provides managers with the tools necessary for protecting these assets through effective and consistent oversight designed to preserve their control, use, and ownership. The book offers strategies for various types of business transactions, such as mergers and acquisitions, corporate-university R&D alliances, new product launches, early stage firms, and university-based spin-offs. Offers step-by-step guidelines and best practices for establishing and maintaining an intangible asset protection program Provides intangible asset risk management strategies that preserve the company's value, revenue, and competitive advantages Shows how to collaboratively build a company culture that anticipates and recognizes intangible asset risks in everyday transactions and operations Strengthens the interface with other departments' security practices, including IT, management, legal, accounting, finance, and risk management.
Note
Description based upon print version of record.
Safeguarding Intangible Assets provides strategies for preserving and enhancing a company's intangible assets to increase its profitability, competitiveness, and sustainability. Intangible assets such as patents, trademarks, copyrights, methodologies, and brand typically account for 80 percent of an organization's value and revenue. There are many forces making it more and more difficult to protect these assets, and securing them is a complex issue often overlooked by security and risk managers. Many security managers do not have adequate policies or procedures in place to protect these assets from compromise, infringement, and theft. Safeguarding Intangible Assets provides managers with the tools necessary for protecting these assets through effective and consistent oversight designed to preserve their control, use, and ownership. The book offers strategies for various types of business transactions, such as mergers and acquisitions, corporate-university R&D alliances, new product launches, early stage firms, and university-based spin-offs. Offers step-by-step guidelines and best practices for establishing and maintaining an intangible asset protection program Provides intangible asset risk management strategies that preserve the company's value, revenue, and competitive advantages Shows how to collaboratively build a company culture that anticipates and recognizes intangible asset risks in everyday transactions and operations Strengthens the interface with other departments' security practices, including IT, management, legal, accounting, finance, and risk management.
Safeguarding Intangible Assets provides strategies for preserving and enhancing a company's intangible assets to increase its profitability, competitiveness, and sustainability. Intangible assets such as patents, trademarks, copyrights, methodologies, and brand typically account for 80 percent of an organization's value and revenue. There are many forces making it more and more difficult to protect these assets, and securing them is a complex issue often overlooked by security and risk managers. Many security managers do not have adequate policies or procedures in place to protect these assets from compromise, infringement, and theft. Safeguarding Intangible Assets provides managers with the tools necessary for protecting these assets through effective and consistent oversight designed to preserve their control, use, and ownership. The book offers strategies for various types of business transactions, such as mergers and acquisitions, corporate-university R&D alliances, new product launches, early stage firms, and university-based spin-offs. Offers step-by-step guidelines and best practices for establishing and maintaining an intangible asset protection program Provides intangible asset risk management strategies that preserve the company's value, revenue, and competitive advantages Shows how to collaboratively build a company culture that anticipates and recognizes intangible asset risks in everyday transactions and operations Strengthens the interface with other departments' security practices, including IT, management, legal, accounting, finance, and risk management.
Formatted Contents Note
Front Cover
Safeguarding Intangible Assets
Copyright Page
Contents
About the Author
Acknowledgments
Introduction
How It All Began
Emergence and Integration of Intangible Assets
My Purpose for Writing This Book
Homegrown Intangible Assets
Value and Functionality of Intangible Assets Can Fluctuate
Intangible Assets: Tested, Practical, and Valuable
Using This Book
Reference
1 Intangible Assets
Moneyball and Intangible Assets
Intangible Assets: The Unseen, Underused, and Undervalued Elephant in The Room.
Helping Companies Ease Out of the Economic Doldrums
Intangible Assets Frequently Fall Under Conventional MBA/CPA Radar
Intangible Assets Routinely Comprise More than 80% of Most Companies' Value and Revenue
Management Teams' Self-deprecating Perspectives about Intangible Assets
Paradigm Shift to Intangible Assets Is Not a "Bubble" That Will Burst
There's No Better Time to Engage Your Company's Intangible Assets
Intangible Assets Require Regular Management and Monitoring
Intangible Assets Are Not Theoretical Musings Only to be Embraced in University Lecture Halls.
Relevant and Forward-Looking Model
Global Business Perspective
Reluctance, Hesitancy, and Indifference
Multitasking, Time-Constrained Readers
References
2 Managing Intangible Assets
The Impetus for Producing Genuine Value
Have You Ever Thought About It This Way?
Economist Intelligence Unit Survey
Dr. Deming and "All Things Management"
Strategic Planning and Intangible Assets
Strategic and Collaborative Business Decisions
Unlocking Managerial Mysteries to Intangible Assets
Intangible Asset "Tipping Point"
Intangible Assets: The Hand in Front of Our Faces.
Intangible Asset and Intellectual Property Values Are Not Static
Ten Facts Management Teams Absolutely Need to Remember
Make Intangible Assets Part of the Business Management Lexicon
Achieving A More Intangible Asset-Conscious Business Community
References
3 Intangible Assets Business Transaction Due Diligence
A New Look at Due Diligence: Focus on Intangible Assets
Business Transaction Due Diligence
The Primary Objective
Acquiring the Real Picture of A Company's Financial Health
Highly Proactive Approach to Due Diligence.
Mitigate Potential for Problems, Disputes, and Challenges by Conducting an Intangible Asset-Focused Due Diligence and Busin ...
Questions That Must be Addressed Prior to Deal Closure
Benefits of An Intangible Asset Strategist
Costly, Time-Consuming, and Sometimes Irreversible Risks, Challenges, and Disputes
Intangible Asset Strategist Risk Officers
Unwarranted Sense of Urgency Should Not Dominate Intangible Asset Strategists' Due Diligence Methodologies
Pre- and Post-Transaction Due Diligence and Asset Monitoring Are Essential to Success.
Responsibilities for any Due Diligence Team.
Safeguarding Intangible Assets
Copyright Page
Contents
About the Author
Acknowledgments
Introduction
How It All Began
Emergence and Integration of Intangible Assets
My Purpose for Writing This Book
Homegrown Intangible Assets
Value and Functionality of Intangible Assets Can Fluctuate
Intangible Assets: Tested, Practical, and Valuable
Using This Book
Reference
1 Intangible Assets
Moneyball and Intangible Assets
Intangible Assets: The Unseen, Underused, and Undervalued Elephant in The Room.
Helping Companies Ease Out of the Economic Doldrums
Intangible Assets Frequently Fall Under Conventional MBA/CPA Radar
Intangible Assets Routinely Comprise More than 80% of Most Companies' Value and Revenue
Management Teams' Self-deprecating Perspectives about Intangible Assets
Paradigm Shift to Intangible Assets Is Not a "Bubble" That Will Burst
There's No Better Time to Engage Your Company's Intangible Assets
Intangible Assets Require Regular Management and Monitoring
Intangible Assets Are Not Theoretical Musings Only to be Embraced in University Lecture Halls.
Relevant and Forward-Looking Model
Global Business Perspective
Reluctance, Hesitancy, and Indifference
Multitasking, Time-Constrained Readers
References
2 Managing Intangible Assets
The Impetus for Producing Genuine Value
Have You Ever Thought About It This Way?
Economist Intelligence Unit Survey
Dr. Deming and "All Things Management"
Strategic Planning and Intangible Assets
Strategic and Collaborative Business Decisions
Unlocking Managerial Mysteries to Intangible Assets
Intangible Asset "Tipping Point"
Intangible Assets: The Hand in Front of Our Faces.
Intangible Asset and Intellectual Property Values Are Not Static
Ten Facts Management Teams Absolutely Need to Remember
Make Intangible Assets Part of the Business Management Lexicon
Achieving A More Intangible Asset-Conscious Business Community
References
3 Intangible Assets Business Transaction Due Diligence
A New Look at Due Diligence: Focus on Intangible Assets
Business Transaction Due Diligence
The Primary Objective
Acquiring the Real Picture of A Company's Financial Health
Highly Proactive Approach to Due Diligence.
Mitigate Potential for Problems, Disputes, and Challenges by Conducting an Intangible Asset-Focused Due Diligence and Busin ...
Questions That Must be Addressed Prior to Deal Closure
Benefits of An Intangible Asset Strategist
Costly, Time-Consuming, and Sometimes Irreversible Risks, Challenges, and Disputes
Intangible Asset Strategist Risk Officers
Unwarranted Sense of Urgency Should Not Dominate Intangible Asset Strategists' Due Diligence Methodologies
Pre- and Post-Transaction Due Diligence and Asset Monitoring Are Essential to Success.
Responsibilities for any Due Diligence Team.
Available in Other Form
Print version: Moberly, Michael D. Safeguarding Intangible Assets Saint Louis : Elsevier Science,c2014
Published
Saint Louis : Elsevier Science, 2014.
Language
English
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