000027852 000__ 05906cam\a22006495i\4500 000027852 001__ 27852 000027852 003__ SzGeWIPO 000027852 005__ 20230630115652.0 000027852 006__ m\\\\eo\\d\\\\\\\\ 000027852 007__ cr bn |||m|||a 000027852 008__ 170306s2014 mou o|||||||| ||eng d 000027852 020__ $$a9780128006023$$qelectronic book 000027852 035__ $$a(OCoLC)886740266 000027852 035__ $$a(wipo)EBL1734049 000027852 040__ $$aAU-PeEL$$beng$$erda$$cAU-PeEL$$dCaBNVSL 000027852 041__ $$aeng 000027852 050_4 $$aHD58.7 -- .M625 2014 eb 000027852 08204 $$a659.2$$220 000027852 1001_ $$aMoberly, Michael D.,$$eauthor. 000027852 24510 $$aSafeguarding Intangible Assets. 000027852 264_1 $$aSaint Louis :$$bElsevier Science,$$c2014. 000027852 300__ $$a1 online resource (190 pages) 000027852 336__ $$atext$$2rdacontent 000027852 337__ $$acomputer$$2rdamedia 000027852 338__ $$aonline resource$$bcr$$2rdacarrier 000027852 500__ $$aDescription based upon print version of record. 000027852 5050_ $$aFront Cover -- Safeguarding Intangible Assets -- Copyright Page -- Contents -- About the Author -- Acknowledgments -- Introduction -- How It All Began -- Emergence and Integration of Intangible Assets -- My Purpose for Writing This Book -- Homegrown Intangible Assets -- Value and Functionality of Intangible Assets Can Fluctuate -- Intangible Assets: Tested, Practical, and Valuable -- Using This Book -- Reference -- 1 Intangible Assets -- Moneyball and Intangible Assets -- Intangible Assets: The Unseen, Underused, and Undervalued Elephant in The Room. 000027852 5058_ $$aHelping Companies Ease Out of the Economic Doldrums -- Intangible Assets Frequently Fall Under Conventional MBA/CPA Radar -- Intangible Assets Routinely Comprise More than 80% of Most Companies' Value and Revenue -- Management Teams' Self-deprecating Perspectives about Intangible Assets -- Paradigm Shift to Intangible Assets Is Not a "Bubble" That Will Burst -- There's No Better Time to Engage Your Company's Intangible Assets -- Intangible Assets Require Regular Management and Monitoring -- Intangible Assets Are Not Theoretical Musings Only to be Embraced in University Lecture Halls. 000027852 5058_ $$aRelevant and Forward-Looking Model -- Global Business Perspective -- Reluctance, Hesitancy, and Indifference -- Multitasking, Time-Constrained Readers -- References -- 2 Managing Intangible Assets -- The Impetus for Producing Genuine Value -- Have You Ever Thought About It This Way? -- Economist Intelligence Unit Survey -- Dr. Deming and "All Things Management" -- Strategic Planning and Intangible Assets -- Strategic and Collaborative Business Decisions -- Unlocking Managerial Mysteries to Intangible Assets -- Intangible Asset "Tipping Point" -- Intangible Assets: The Hand in Front of Our Faces. 000027852 5058_ $$aIntangible Asset and Intellectual Property Values Are Not Static -- Ten Facts Management Teams Absolutely Need to Remember -- Make Intangible Assets Part of the Business Management Lexicon -- Achieving A More Intangible Asset-Conscious Business Community -- References -- 3 Intangible Assets Business Transaction Due Diligence -- A New Look at Due Diligence: Focus on Intangible Assets -- Business Transaction Due Diligence -- The Primary Objective -- Acquiring the Real Picture of A Company's Financial Health -- Highly Proactive Approach to Due Diligence. 000027852 5058_ $$aMitigate Potential for Problems, Disputes, and Challenges by Conducting an Intangible Asset-Focused Due Diligence and Busin ... -- Questions That Must be Addressed Prior to Deal Closure -- Benefits of An Intangible Asset Strategist -- Costly, Time-Consuming, and Sometimes Irreversible Risks, Challenges, and Disputes -- Intangible Asset Strategist Risk Officers -- Unwarranted Sense of Urgency Should Not Dominate Intangible Asset Strategists' Due Diligence Methodologies -- Pre- and Post-Transaction Due Diligence and Asset Monitoring Are Essential to Success. 000027852 5058_ $$aResponsibilities for any Due Diligence Team. 000027852 5208_ $$aSafeguarding Intangible Assets provides strategies for preserving and enhancing a company's intangible assets to increase its profitability, competitiveness, and sustainability. Intangible assets such as patents, trademarks, copyrights, methodologies, and brand typically account for 80 percent of an organization's value and revenue. There are many forces making it more and more difficult to protect these assets, and securing them is a complex issue often overlooked by security and risk managers. Many security managers do not have adequate policies or procedures in place to protect these assets from compromise, infringement, and theft. Safeguarding Intangible Assets provides managers with the tools necessary for protecting these assets through effective and consistent oversight designed to preserve their control, use, and ownership. The book offers strategies for various types of business transactions, such as mergers and acquisitions, corporate-university R&D alliances, new product launches, early stage firms, and university-based spin-offs. Offers step-by-step guidelines and best practices for establishing and maintaining an intangible asset protection program Provides intangible asset risk management strategies that preserve the company's value, revenue, and competitive advantages Shows how to collaboratively build a company culture that anticipates and recognizes intangible asset risks in everyday transactions and operations Strengthens the interface with other departments' security practices, including IT, management, legal, accounting, finance, and risk management. 000027852 650_0 $$aCorporate culture. 000027852 650_0 $$aIntangible property. 000027852 650_0 $$aOrganizational behavior. 000027852 650_0 $$aReputation. 000027852 650_0 $$aValue. 000027852 650_0 $$aCopyright. 000027852 650_0 $$aIntellectual property. 000027852 650_0 $$aCopyright infringement. 000027852 650_0 $$aTrademark infringement. 000027852 650_0 $$aPatent infringement. 000027852 650_4 $$aCorporate culture 000027852 650_4 $$aIntangible property 000027852 650_4 $$aOrganizational behavior 000027852 650_4 $$aReputation 000027852 650_4 $$aValue 000027852 655_0 $$aElectronic books. 000027852 77608 $$iPrint version:$$aMoberly, Michael D.$$tSafeguarding Intangible Assets$$dSaint Louis : Elsevier Science,c2014$$z9780128005163 000027852 85640 $$uhttp://ebookcentral.proquest.com/lib/wipo/detail.action?docID=1734049$$yView Ebook 000027852 904__ $$aBook 000027852 942__ $$cEBOOK 000027852 980__ $$aBIB 000027852 980__ $$aEBL_old 000027852 980__ $$aOS 000027852 999__ $$c30367$$d30367