The law of reputation and brands in the Asia Pacific / edited by Andrew T. Kenyon, Ng-Loy Wee Loon and Megan Richardson.

1. What is the value of a brand to a firm?; 2. The social benefits and costs of trade marks and brands; 3. Legal and cultural approaches to the protection of the contemporary celebrity brand in the Asia Pacific region; 4. No personality rights for pop stars in Hong Kong?; 5. Fashioning personality rights in Australia; 6. Protection of reputation in the trade mark and copyright laws of Malaysia and Singapore: divergence and a cultural exploration; 7. Reproduction rights in US trade mark law; 8. From magic charms to symbols of wealth: well-known trade marks in Indonesia; 9. Names as brands: moral rights and the 'unreasonable' pseudonym in Australia; 10. The use of survey evidence in Australian trade mark and passing off cases; 11. The place of expert evidence in unfair competition cases: the Australian experience; 12. Geographical indications: Europe's strange chimera or developing countries' champion?; 13. Branding indigenous peoples' traditional knowledge.