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The law of reputation and brands in the Asia Pacific / edited by Andrew T. Kenyon, Ng-Loy Wee Loon and Megan Richardson.
2012
K 331 KEN.L
Available at WIPO Library
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Items
Details
Title
The law of reputation and brands in the Asia Pacific / edited by Andrew T. Kenyon, Ng-Loy Wee Loon and Megan Richardson.
Author
Description
xvi, 279 pages : illustrations ; 24 cm.
ISBN
9781107017726
9781139084604 electronic book
9781280394157
9781139336987 electronic book
9781139340304
9781139338721
9781139084604 electronic book
9781280394157
9781139336987 electronic book
9781139340304
9781139338721
Alternate Call Number
K 331 KEN.L
Summary
"Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a variety of experts, the chapters in this book consider the developing law of reputation and brands in a fraught area"--P. [i].
Note
IV. The perspectives of Islam and Confucianism on dilution and moral rights.
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
1. What is the value of a brand to a firm?; 2. The social benefits and costs of trade marks and brands; 3. Legal and cultural approaches to the protection of the contemporary celebrity brand in the Asia Pacific region; 4. No personality rights for pop stars in Hong Kong?; 5. Fashioning personality rights in Australia; 6. Protection of reputation in the trade mark and copyright laws of Malaysia and Singapore: divergence and a cultural exploration; 7. Reproduction rights in US trade mark law; 8. From magic charms to symbols of wealth: well-known trade marks in Indonesia; 9. Names as brands: moral rights and the 'unreasonable' pseudonym in Australia; 10. The use of survey evidence in Australian trade mark and passing off cases; 11. The place of expert evidence in unfair competition cases: the Australian experience; 12. Geographical indications: Europe's strange chimera or developing countries' champion?; 13. Branding indigenous peoples' traditional knowledge.
Series
Cambridge Intellectual Property And Information Law.
Location
E51 E51WR F 2.4
Published
Cambridge : Cambridge University Press, 2012.
Language
English
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