Managing Innovation is an established best-selling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. It is also widely used by managers in both the service and manufacturing sectors. Now in its third edition, Managing Innovation continues to offer a complete framework for thinking about innovation across technological, market and organizational perspectives, while integrating the latest developments in the management of innovation field. Building on extensive user feedback, the revised edition features new globally-focused case illustrations, expanded discussion of contemporary issues in innovation and improved online lecturer support.
Note
One copy 2003 printing.
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
1. Key issues in innovation management; 2. Innovation as a management process; 3. Developing the framework for an innovation strategy; 4. Positions: the national and competitive environment; 5. Paths: exploiting technological trajectories; 6. Processes: Integration for strategic learning; 7. Learning from markets; 8. Learning through alliances; 9. Managing the internal processes; 10. Learning through corporate ventures; 11. Building the innovative organization; 12. Creating innovative new firms; 13. An integrative approach to innovation management.
Managing Innovation is an established best-selling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. It is also widely used by managers in both the service and manufacturing sectors. Now in its third edition, Managing Innovation continues to offer a complete framework for thinking about innovation across technological, market and organizational perspectives, while integrating the latest developments in the management of innovation field. Building on extensive user feedback, the revised edition features new globally-focused case illustrations, expanded discussion of contemporary issues in innovation and improved online lecturer support.