Global brand values weather financial storm / D. Haigh.

Journal article

1 volume ([8] pages) ; [28] cm.

138 GB

Brands have not escaped the effects of the economic downturn. According to the latest BrandFinance Global 500® survery, the value of the world's leading brands is down 27%, However, this figure hides significant differences in the way that brands in different industries have performed. In this article, we exclusively reveal who has made it into the top 50 - including a new name in the number one position. We also explain why brands have not fared as badly as some other types of intangible over the last 12 months. [Source: IAM].

Intellectual Asset Management Magazine (IAM) ; GB 138 May/Jun 2009 No 35, pages 39-46.

[Place of publication not identified] : [European Patent Office], 2009.

English