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\def\WIPO{World Intellectual Property Organisation}
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Global brand values weather financial storm / D. Haigh.
2009
138 GB
Disponible à WIPO Library
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Articles
Détails
Title
Global brand values weather financial storm / D. Haigh.
Author
Type d’élément
Journal article
Description
1 volume ([8] pages) ; [28] cm.
Alternate Call Number
138 GB
Note
Brands have not escaped the effects of the economic downturn. According to the latest BrandFinance Global 500® survery, the value of the world's leading brands is down 27%, However, this figure hides significant differences in the way that brands in different industries have performed. In this article, we exclusively reveal who has made it into the top 50 - including a new name in the number one position. We also explain why brands have not fared as badly as some other types of intangible over the last 12 months. [Source: IAM].
Série
Intellectual Asset Management Magazine (IAM) ; GB 138 May/Jun 2009 No 35, pages 39-46.
Published
[Place of publication not identified] : [European Patent Office], 2009.
Langue
Anglais
Le document apparaît dans
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