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Law & advertising : current legal issues for agencies, advertisers, and attorneys / Dean K. Fueroghne.
2007
N 740 FUE.L
Available at WIPO Library
Items
Details
Title
Law & advertising : current legal issues for agencies, advertisers, and attorneys / Dean K. Fueroghne.
Edition
2007 edition.
Description
xvii, 508, lvi pages ; 25 cm
ISBN
9780615143033
0615143032
0615143032
Alternate Call Number
N 740 FUE.L
Bibliography, etc. Note
Includes bibliographical references and indexes.
Formatted Contents Note
1. The development of control over advertising; 2. An overview of the Federal trade commission's role in advertising regulation; 3. Specific areas of concern under the Federal trade commission; 4. Advertising's part in products liability; 5. The rights of privacy and publicity; 6. Copyright regulation; 7. Trademark regulation; 8. Comparative advertising; 9. Contests and lotteries; 10. Guarantees and warranties; 11. The client/agency relationship; 12. Special areas of advertising concern; 13. Advertising concerns withalcohol and tobacco; 14. The internet.
Published
Pasadena, CA : Yellow Cat Press, c2007.
Language
English
Record Appears in
all