Law & advertising : current legal issues for agencies, advertisers, and attorneys / Dean K. Fueroghne.

1. The development of control over advertising; 2. An overview of the Federal trade commission's role in advertising regulation; 3. Specific areas of concern under the Federal trade commission; 4. Advertising's part in products liability; 5. The rights of privacy and publicity; 6. Copyright regulation; 7. Trademark regulation; 8. Comparative advertising; 9. Contests and lotteries; 10. Guarantees and warranties; 11. The client/agency relationship; 12. Special areas of advertising concern; 13. Advertising concerns withalcohol and tobacco; 14. The internet.